A journey of 1000 steps

It begins with a tummy ache

We started off as most companies do - solving our own problems.

Noode was founded in Auckland in 2018 by Matt, Corrina and Blake.

With 2 out of 3 of the team having a turbulent relationship with dairy and plant based protein powders being prohibitively expensive (and not very nice) we set out to make our own.

Iteration over perfection

We trialled every plant based protein we could get our hands on, in different blends with different flavours from different origins. Taste testing is not as fun as it sounds when you're on your 100th protein shake for the day, but we eventually landed on the Canadian golden pea.

This was our first product, the seed of Noode. Before we had a name we had a blend. With no intention of turning it into a business we blended up our own batches and handed them out to friends and family. This quickly became a time consuming affair.

A business is born

After months of back alley protein deals with friends and family it just made sense to legitimise the business, build a website and learn how to get the protein into peoples hands. Over time we've worked with food scientists and designers to refine the look, taste and texture of our products and based on feedback we like to think we've made something pretty special.

It begins with a tummy ache

We started off as most companies do - solving our own problems.

Noode was founded in Auckland in 2018 by Matt, Corrina and Blake.

With 2 out of 3 of the team having a turbulent relationship with dairy and plant based protein powders being prohibitively expensive (and not very nice) we set out to make our own.

Iteration over perfection

We trialled every plant based protein we could get our hands on, in different blends with different flavours from different origins. Taste testing is not as fun as it sounds when you're on your 100th protein shake for the day, but we eventually landed on the Canadian golden pea.

This was our first product, the seed of Noode. Before we had a name we had a blend. With no intention of turning it into a business we blended up our own batches and handed them out to friends and family. This quickly became a time consuming affair.

A business is born

After months of back alley protein deals with friends and family it just made sense to legitimise the business, build a website and learn how to get the protein into peoples hands. Over time we've worked with food scientists and designers to refine the look, taste and texture of our products and based on feedback we like to think we've made something pretty special.

A journey of 1000 steps

It begins with a tummy ache

We started off as most companies do - solving our own problems.

Noode was founded in Auckland in 2018 by Matt, Corrina and Blake.

With 2 out of 3 of the team having a turbulent relationship with dairy and plant based protein powders being prohibitively expensive (and not very nice) we set out to make our own.

Iteration over perfection

We trialled every plant based protein we could get our hands on, in different blends with different flavours from different origins. Taste testing is not as fun as it sounds when you're on your 100th protein shake for the day, but we eventually landed on the Canadian golden pea.

This was our first product, the seed of Noode. Before we had a name we had a blend. With no intention of turning it into a business we blended up our own batches and handed them out to friends and family. This quickly became a time consuming affair.

A business is born

After months of back alley protein deals with friends and family it just made sense to legitimise the business, build a website and learn how to get the protein into peoples hands. Over time we've worked with food scientists and designers to refine the look, taste and texture of our products and based on feedback we like to think we've made something pretty special.

A team of 3 (and a half)

Blake and Laura

Blake is a cofounder of Noode, wearer of many hats, can generally be found doing product development, web development, customer service, picking+packing orders, procurement or giving generally unhelpful feedback on Laura and Corrina's design work 😂

Laura is our resident digital design expert, mainly in charge of all things digital, including but not limited to website design, packaging design, email design and occasionally being roped in to pick and pack orders on busy days.

Corrina & Elijah

Corrina is also one of cofounders of Noode (also wearing many hats), mainly in charge of customer outcomes, customer service, picking+packing orders, packaging design and (according to Elijah) head of yummy snacks and bluey youtube videos.

Elijah is Corrina's little one, in charge of team morale, and project management. Can generally be found eating or watching Youtube kids.